Opinions on corporate and brand identity work.

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Announcement

The Best and Worst Identities of 2018,Part 6: The Best Friday Likes

2018 Year in Review

Posted Jan.3,2019

Linked MORE

Saffron's 2019 Predictions

Saffron's 2019 Predictions

I don't usually find predictions interesting but these opinions by Saffron on the short-term expectations of how clients and brands will behave and adapt are a great exception.

Link

Linked Dec.21,2018

News

Too Much Venus

Too Much Venus

Mount Holyoke College,an all-women college,recently tried to redesign its logo and even though initial discussions with trustees,graduates,faculty,staff,alumnae,and students determined it was"important to express the important role that women's colleges have played in exploring issues of gender"they were met with resistance when the proposed logo featured the icon for Venus,which has"a long history of exclusion connected to movements that,而开拓对某些群体来说,represents the erasure of others".

Link

Linked Dec.20,2018

Quirky

Corporate Constitution

Corporate Constitution

Hello Velocity has put theirBrand New Roman fontto the test by typesetting the U.S.Constitution in it.When you buy one,they also send one to your elected representative in the House.

Link

Linked Dec.19,2018

Brand New Conference Updates

Las Vegas (2019)
Pre-sale tickets are now available for the 2019 Brand New Conference in Las Vegas,on October 17 – 18./Register now!!/

New York (2018)
Videos of all the presentations of the 2018 Brand New Conference are now available for purchase as individual files ($8 each) or the whole 16 as a set ($90)./Browse videos/


Spotted Around the web

New Logo for Treebo

New Logo for Treebo
Spotted Dec.21,2018

New Logo for Houseparty

New Logo for Houseparty
Spotted Dec.20,2018

New Logo for Tastemade

New Logo for Tastemade
Spotted Dec.19,2018

New Logo for Amil

New Logo for Amil
Spotted Dec.18,2018

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